We are hiring for the Regional Marketing & Communications Executive Director position in the locations of Longview, Tyler, and Texarkana, Texas. The Regional Marketing & Communications Executive Director is responsible for leading the Marketing and Communications activities in CHRISTUS Health's markets across Northeast Texas, which includes CHRISTUS Trinity Mother Frances Health System, CHRISTUS St. Michael Health System and CHRISTUS Good Shepherd Health System. This region is also comprised of over 9,000 Associates; 1,600 licensed beds; 89 clinic locations and counting; two emergency medical services and the CHRISTUS Trinity Clinic, a provider group of over 600 providers, a top 50 physician group in the U.S. that continues to grow
This position is responsible for developing, directing, executing, and measuring a marketing and communication strategy for both new and existing services to achieve strategic growth and improve the health and well-being of those we serve. This position oversees a broad range of marketing and communication activities relative to the strategic direction and positioning of the organization and its leadership that promote, enhance and protect brand reputation and enable the organization to become the partner of choice.
The Executive Director is responsible for overseeing the Marketing & Communications activities in the CHRISTUS Health Northeast Texas region (CHRISTUS Trinity Mother Frances Health System, CHRISTUS St. Michael Health System and CHRISTUS Good Shepherd Health System), reporting directly to the system Vice President of Communications & Public Affairs and the system Vice President of Strategic Marketing. He/she will have a dotted line reporting relationship to the SVP of Group Operations for the region, and will work closely with each market President/CEO in this role. The Executive Director will also coordinate and work closely with each market Marketing/Communications leader and other communications/marketing department staff as well as with internal and external key constituency communications for the system.
Working with the SVP of Group Operations, each market President/CEO and the Marketing/Communications directors in each market, the Executive Director will develop and implement a comprehensive, proactive and consistent strategy that will elevate the brand, reputation and perception throughout the communities served, and enhance the competitive position of the organization within the market. The Executive Director will creatively incorporate all available and appropriate tools and resources, including but not limited to strategic marketing plans, media/public relations, advertising, internal communications, publications, crisis communications, special events, digital and corporate identity and branding into an organized, articulate and multi-faceted program. The Executive Director is responsible for ensuring that CHRISTUS Health and the CHRISTUS Trinity Mother Frances Health System, CHRISTUS St. Michael Health System and CHRISTUS Good Shepherd Health System markets are properly positioned and that the organization's priorities are represented appropriately and that regional and market Marketing/Communications plans are developed in coordination with the system Vice President of Communications & Public Affairs and the system Vice President of Strategic Marketing and in support of the CHRISTUS system strategic marketing communications plan.
The Executive Director is in a position to interface daily with various publics and constituents, including senior leadership at the system and market levels, the region's board of directors, community and political leaders and CHRISTUS Associates. The Executive Director will be privy to and responsible for protecting the integrity of confidential corporate information, including strategic plans, financial information, risk management situations and patient information. The Executive Director is called upon to make significant judgment calls in relation to events and materials that represent CHRISTUS positively and consistently, and to speak on the region's behalf.
Seven to ten years of progressive leadership experience in marketing, corporate communications and public/media relations including a solid understanding of digital technology, industry trends and overall knowledge of media landscape.
Bachelor's degree in communications, public relations, marketing, business or related field required. Master's degree preferred.
Proven track record working in a matrixed, collaborative environment working with multiple stakeholders.
Healthcare experience highly preferred. Experience at an advertising or public relations agency may be helpful.
Demonstrated ability to problem solve and be supportive/innovative in the process of change; strong human relations skills with an ability to handle difficult/sensitive issues with regard to confidentiality.
Demonstrated success in collaborating with other key leaders, including excellence in customer service and customer satisfaction and the ability to maintain high Associate engagement and satisfaction.
Demonstrated understanding of financial operations and ability to meet/exceed expectations on an ongoing basis.
Ability to make effective presentations to various stakeholders including physicians, senior leadership, governance, and external constituents.
Highly organized and detail-oriented with excellent project management skills.
Excellent oral and written communication skills including creative approaches to internal and external marketing and communication platforms. Must elicit a professional demeanor.
Ability to effectively engage, manage and grow a team of direct reports.
In 1999, two historic Catholic charities became one, forming CHRISTUS Health and creating a unique purpose in the modern health care market - to take better care of people.
To extend the healing ministry of Jesus Christ, the mission that the Sisters of Charity Health Care system and Incarnate Word Health system shared for more than a century, is now also the mission of CHRISTUS Health.
Ranke...d among the top 10 Catholic health systems in the United States by size, the CHRISTUS Health system includes more than 40 hospitals and facilities in seven U.S. states, Chile and six states in Mexico, with assets of more than $4.6 billion.