Frederick Swanston is an Atlanta-based mid-sized advertising agency creating advertising in a variety of categories- from healthcare to tourism to real estate to finance. It is a fast-paced open environment that thrives on getting results for our clients. The company is owned by 2 senior creatives, giving the agency a creative environment where excellent new work is truly appreciated- all in a family atmosphere. We are looking for a mid-level to senior healthcare marketing strategist who has either worked in an ad agency or managed the advertising and creative processes “in-house”. Strong analytical and communication skills, supervisory experience, and a thorough knowledge of the healthcare industry are critical.
Our staff love working here and, as a result, the agency has had little turnover in the almost 20 years it has been in existence. See our website and healthcare clients at www.frederickswanston.com
10+ years account management and supervisory experience in advertising agency or hospital marketing department managing in-house and external agencies
Thorough knowledge of the health care industry
Extensive experience with development of strategic initiatives, creation of marketing plans, advertising campaigns for Brand and service lines
Intimate knowledge of production processes- both print and broadcast
Proven ability to measure campaign results (both digital and traditional);
Clear understanding of qualitative and quantitative market research and analytical thinking ability to utilize results for strategic planning
Extensive experience communicating and presenting to senior level executives/ Boards of Directors
Manage the planning, strategic development and execution of promotions and product launches
Development, planning and execution of all client communications strategies.
Develop creative briefs, production schedules, estimates and creative for all projects and present to management and clients for approval
Able to brief teams to ensure proper agency direction and integration with brand image
Develop Agency recommendations and POVs in conjunction with other departments (media, creative etc.)
Train and educate team on healthcare industry
Be well-versed in client’s business and provide strategic thinking/planning and leadership to help define objectives and actionable strategies.
Maintain frequent/appropriate contact with designated client personnel to ensure ongoing collaboration, partnership and understanding of dynamic business conditions.
Review creative and other staff work to ensure that it delivers on the strategy and objectives prior to submission to the client.
Responsible for the accuracy and clarity of all written documents, including conference reports and marketing plans, before submission to the client.