Senior Director, Communications and Member Engagement
District of Columbia Hospital Association
May 30, 2018
Commensurate with experience.
Full Time - Experienced
The District of Columbia Hospital Association has, for 40 years, worked to advance the missions of the hospitals and health systems of the District of Columbia by promoting policies and initiatives that strengthen the system of care, preserve access and promote better health outcomes for the patients and communities they serve. The role of the Senior Director, Communications and Member Engagement (SD), is to help communicate the important work of the member hospitals to the media, opinion leaders, influencers, decision makers and consumers, and the work of the Association to its members and prospective members in order to continually demonstrate the value of Association membership. The SD of Communications and Member engagement will also work with Association leadership to identify and execute opportunities to build non-dues revenue for the organization.
The SD will achieve success by:
Garnering the respect of the Association’s leaders and the hospital’s communications executives through leadership, skill, organization, proactivity and strategic thinking
Demonstrating competence and skill in all aspects of strategic communications, from message development to use of paid, owned and earned media, embracing and advocating a “digital first” approach.
Developing proactive processes for monitoring issues important to the members and collaborating with the communications teams at the hospitals to address them.
Being a collaborative partner with the Association’s legislative affairs and quality teams to develop proactive communications strategies and responses to influence their outcomes.
Demonstrating a “can-do” approach and sense of ownership on Association-wide projects as a member of a small team where “it’s not my job” is not an option.
ESSENTIAL DUTIES AND RESPONSIBILITIES:
Communicate the collective work of the member hospitals and health systems:
Work with the member hospitals to develop an ongoing narrative that allows the Association to curate the stories about the work the member hospitals perform in the community, and the challenges they face while doing so.
Foster and maintain relationships with the local and national news media – both traditional and digital -- that allow the Association to serve as an essential resource and conduit for comment and education on issues that impact its members.
Develop processes and tools that serve as a resource for those interested in the healthcare industry and the work of the members and Association to get recent, relevant information.
Proactively pitch stories and develop, produce and promote content and materials to tell the stories of the member hospitals that will support the narrative of their collective work in their communities.
Lead the maintenance, promotion and content of the Association’s website and social media channels.
Assist member hospitals in issues monitoring and response, including disaster preparedness and crisis communications.
Maintain continuing dialogue with the membership to understand media inquiry trends and their biggest communications challenges.
Monitor activity, public information and discussions within the legislature, media, regulatory community and Association to serve as the “most informed professional to identify cross-functional trends and issues that the hospitals face in order to validate with member hospitals.
Develop tools and learning opportunities for member communications professionals, which enable them to optimally serve their organizations.
Communicate the work of the Association to its membership, the legislative community and general public.
Position the Association as an influencer.
Using best practices, develop formal and informal internal communications channels to understand and collaborate on the work of the Association, and outreach initiatives to proactively communicate that work.
Lead the maintenance of the Association website, both public-facing and within the secured member’s section.
Support the communications needs of the Association
Fostering a “digital first” approach, develop and maintain proactive and reactive tools to support the activities of the Association.
Support all events and reporting needs of the Association, including educational events, routine reports, special reports and publications.
Prepare CEO and other Association executives as needed for media interviews, speeches and presentations.
Serve as brand manager for the Association, including its corporate identity, marks, messages and visual presentation.
Help edit public and member-facing documents to ensure quality and adherence to brand identity and messaging.
Develop and adhere to annual communications budget.
Perform other duties as assigned.
Identifying non-dues revenue opportunities
Principal involvement in the identification, development and pursuit of opportunities to generate revenue for the Association not associated with the dues of full and associate members.
Helps to identify and supports opportunities for grants and contracts with appropriate colleagues within the Association.
This position leads one communications & member relations professional. Responsibilities include recruiting, interviewing, hiring, orienting, and training employee; planning, assigning, scheduling, and directing work; appraising performance; rewarding and disciplining employees; establishing strong morale and collaboration among the team; addressing complaints; and resolving problems.
To perform this job successfully, an individual must be able to perform each essential duty satisfactorily. The requirements listed below are representative of the knowledge, skill, and/or ability required.
Bachelor’s degree in communications, business or public relations. A minimum of five years’ experience communicating in a healthcare setting and three years of supervisory experience. Bachelor’s degree in unrelated field with eight year’s experience and three years’ supervisory experience can serve as a substitution for related degree. Master’s degree or equivalent preferred.
Successful experience as a team leader and manager.
Experience and comfort in communicating with senior managers and executives in a healthcare setting.
Understanding of multi-channel communications.
Skills & Abilities:
Understanding of health system operations and communications.
Ability to position hospitals and medical practices as national leaders.
Ability to lead large and small meetings for communications and revenue professionals.
Excellent communication skills (listening, writing, and speaking).
Skills in establishing and maintaining relationships with communications executives throughout the District of Columbia.
Effective budget management.
Strong leadership and motivation skills.
Strong skills in collaboration.
Skilled in persuasive, conversational and editorial writing.
Strong sense of personal and professional integrity
Proficiency with Microsoft Office Suite including Outlook, Word, Excel and PowerPoint required. Proficiency with email.
Understanding of digital content management, email-marketing platforms, and basic design software.
PHYSICAL DEMANDS AND WORK ENVIRONMENT:
The physical demands and work environment described below represent the activities and surroundings of the positions. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.
The work is typically performed in an office environment, with a moderate noise level. The position requires working in an office environment with the usual office equipment, including copiers, fax machines, and computers. The employee is frequently required to talk and hear on the telephone and in person with individuals and groups. The incumbent may carry materials/equipment weighing up to 25 lbs. on occasion. The incumbent is required to read and respond to documents in hard copy and electronic form. The position requires occasional travel to member facilities and meetings requiring transportation.
Internal Number: 20180002
About District of Columbia Hospital Association
The District of Columbia Hospital Association has, for 40 years, worked to advance the missions of the hospitals and health systems of the District of Columbia by promoting policies and initiatives that strengthen the system of care, preserve access and promote better health outcomes for the patients and communities they serve.