Kindred Healthcare is seeking an experienced, talented Director of Social Media for an exciting, new position. The ideal candidate is a social media enthusiast who is a collaborative self-starter. This role is an integral function in marketing and advertising efforts, directing social media strategy across multiple platforms for several lines of business.
The position works directly with divisional leadership teams to develop campaigns, curate content and define measurement for success. The Director of Social Media is one of two Directors who will report to the Division Vice President of Creative Services within the Corporate Communications Department at Kindred's Support Center located in Louisville, KY.
Please note: This position is contract only.
This position will work alongside the line of business stakeholders to:
Create an integrated, strategic social media plan that supports divisional marketing and business objectives for both B2B and B2C audiences
Manage a master editorial calendar and editorial priorities
Determine KPIs and monitor campaign performances, including analyzing the effectiveness of content, audience targeting and initiatives
Participate in customer care and reputation management response efforts alongside the Community Manager and Communications Specialist
Coordinate all organic/boosted and paid advertising efforts with the social media agency
To be successful in this role, the ideal candidate will have:
Expert knowledge of LinkedIn, Twitter, Facebook, Facebook Business Manager, Pinterest & Instagram
5+ years in social media management
Ability to effectively present and communicate strategy to senior level executives
Competence in customizing social media strategy for broad and narrow audiences
Excellent communication, writing, presentation, cross-functional collaboration and relationship building skills
Strong project management skills
A bachelor's degree in marketing/business or equivalent experience
B2B social media experience preferred
Healthcare industry experience highly preferred
Clear understanding of social media monitoring tools and dashboards (Sprinklr certification or equivalent preferred)
Depending on a candidate's qualifications, this position may be filled at a different level.
If you are a current Kindred/RehabCare employee Click Here .