Market Research Analyst - Intermediate performs data analysis and research, in support of planning functions and strategic growth initiatives across the organization. The Analyst works as a member of the Strategy & Market Advancement team to create analytically rigorous, actionable insights and recommendations that drive business decision-making. Reports to the Supervisor, Strategic Insights and collaborates with Physician Relations, Business Development, and Strategic Planning Consultants in analysis and business planning for new initiatives.
SPECIFIC POSITION DUTIES:
•*Performs analysis by accessing a wide-range of quantitative and qualitative information, including market and trend data, physician productivity, and clinical technology. Acquires external benchmarks and information sets, including competitor market share and clinical service deployment.
•*Analyzes large data sources to understand key drivers of the business and trends and uses fact-based analysis to support and enhance decision making, support new program/service design and establish program/service performance benchmarks.
•*Manipulates and displays quantitative and qualitative information to reflect the synthesis, summary and translation of data to deliver a strategic actionable message and recommendations. Makes novel connections between data sets.
•*Tells compelling stories with data. Uses artistic visualization techniques and tools (e.g., Tableau, Mapping/GIS) to make information memorable.
•*Produces, develops and enhances routine reports issued by the department.
•*Conducts broad-based analysis across all clinical Institutes, leveraging experiences and learnings from one project to the next to participate in an ongoing cycle of improvement.
•*Identifies and develops opportunities for data transformation and process efficiencies to support departmental initiatives. Supports and enhances team's data repository and associated reports; provides training and insights to other team members as necessary.
•*Sources and maintains library of diverse data sources, model documents, templates, and other reusable knowledge assets.
•Supports data/software users throughout organization to extract market and other data sets as well as managing and mining large data sources.
•Performs other duties as assigned.
•Performs analysis by accessing internal and external data sources to support the physician relations function, referral development, ramp up, business development, and alignment strategies.
•Develops reporting templates for both, departmental and system reporting
•Provides technical support of Physician Relationship Management (PRM) tool, to include, implementation, list management and report development.
*Denotes essential job duties
Bachelor's Degree in statistics, business, finance, healthcare economics, market research, or related field required. Minimum of three years related professional experience in designing, producing, and interpreting quantitative and qualitative analysis required.
MBA of MHA preferred. Minimum of one year related experience preferred.
Healthcare industry knowledge, as exemplified by working knowledge of DRG's and ICD-10 codes, service lines, and specialty medicine required.
Extensive experience in Health Care Strategic Planning or consumer marketing research will be considered.