In coordination with members of the Corporate Communications and Marketing team, responsible for researching, writing, editing and disseminating marketing messages and other types of information for websites, brochures, social media, newsletters, email messages, and other marketing materials.
As part of the Digital Marketing team, helps to develop and implement a website governance plan to ensure content is reviewed and updated on a timely basis. Utilizes effective writing techniques that support search engine optimization and keyword placement. Conducts interviews and utilizes other research sources to write engaging content targeted to specific audiences in support of University Health System's strategic objectives. Measures and tracks effectiveness of digital communications, adjusting content as needed to improve performance.
Bachelor's degree in communications, public relations, marketing, journalism or related field is required.
Three years of journalism, communications or content writing experience is required.
Knowledge of SEO platforms such as BrightEdge, Moz, Raven, Screaming Frog or similar tools.
Experience with online marketing and lead generation preferred.
Experience with user-experience design, content marketing strategy and user persona design to drive content creation a plus.
Internal Number: 00066917
About University Health System
The mission of University Health System is to improve the good health of the community through high quality compassionate patient care, innovation, education and discovery.