The director of communications and engagement is responsible for protecting and enhancing the organization’s reputation and positioning in the marketplace, including overseeing, planning and directing the organization’s employee communications, media relations, executive communications, donor communications, social media, community outreach and advocacy communications and physician communications. This position works closely with the director of marketing, director of brand and manager of outreach to design and develop best-in-class marketing and communications programs that support the organization’s vision and strategic priorities. The position reports to the vice president of marketing and communications.
This role has three to five direct reports.
Serve as the functional leader of communications and engagement team for the organization. Leads the development of the annual strategic communications priorities and plans within the department and the organization, which advance the overall mission and goals of Children’s Minnesota.
Develops and drives a comprehensive, yet nimble, communications strategy that increases trust, transparency and engagement with key stakeholders.
Identifies key metrics for measurement that align with the department and organizational overarching goals and strategic imperatives.
Identifies opportunities for positioning the Children’s Minnesota brand through thought leadership, community outreach and executive positioning.
Develops and maintains relationships with core business partners to help identify, prioritize and lead implementation of critical initiatives that engage and motivate key stakeholders.
Leads and manages crisis communications and serves as the organization’s spokesperson, as appropriate.
Leads public relations efforts that build and protect the reputation of Children’s Minnesota.
Partners with Children’s Foundation to achieve organizational philanthropic goals, including message development, executive/board leader positioning and donor story-telling.
In partnership with the vice president of Advocacy, oversees advocacy and community outreach communications
Oversees clinician communications and partners with Outreach function.
Ten or more years of experience in public relations, communications or media relations, including experience in crisis communications, issues management, internal communications and executive communications.
Bachelor’s degree in journalism, English, communications or related major.
Experience successfully managing budgets and resources (both internal and external) to maximize efficiencies.
Prior experience directly leading a team of communications professionals with a proven track record of building high-functioning, multidisciplinary teams and driving for performance.
Experience in healthcare and/or healthcare policy.
Master’s degree in communications or business administration.
Ability to foster an environment that promotes professional growth and staff development and builds motivated, high-performing teams through effective leadership and mentoring; ability to develop a culture of trust, openness, collaboration and mutual respect.
Demonstrated ability to effectively engage and manage external resources and agencies that complement internal staff.
Ability to lead by influence, building successful relationships across the organization while maintaining the ability to be decisive, forthright and focused on execution in a mission-driven environment.
Proven ability to communicate complex information effectively to diverse audiences.
Ability to handle sensitive and confidential information in an appropriate way.
Superior interpersonal skills and the ability to work with all levels within an organization.
Ability to prioritize and reprioritize effectively for self and team.
Strong writing and editing capability.
Social media knowledge and management experience.
Excellent analytical skills and decision-making ability.
Ability to prioritize and execute tasks in a high-pressure, fast-paced environment.
Proven ability to think critically and solve problems quickly.
Proven ability to not only lead but work well in a team environment.
Expert verbal and written communication skills.
Internal Number: 1802718I
About Childrens Minnesota
At Children’s Minnesota, we don’t simply care for kids. We care for the most amazing people on earth. For more than 90 years, we have proudly served our community as an independent and not-for-profit system dedicated to providing health care exclusively to children, from before birth to young adulthood. With two hospitals, 12 primary and specialty care clinics, and six rehabilitation sites, and representing more than 60 pediatric specialties, Children’s Minnesota has the largest and broadest team of pediatric experts in the region. An award-winning health system, Children’s received Magnet® recognition from The American Nurses Credentialing Center (ANCC) in 2018 and is regularly ranked by U.S. News & World Report as a top children’s hospital.
We’re looking for individuals who are driven to join us in our mission to champion the special health needs of children and their families. Who want to be part of something bigger. Who want to grow, innovate and improve. Who want to make Children’s Minnesota an even better place tomorrow.