The AVP of Business Development directs the business development activities of Virginia Hospital Center Health System, playing a key role in the organization's service line growth. The AVP is responsible for developing and implementing comprehensive internal and external service line growth and marketing plans that are designed to enhance the system's core businesses and increase market share specifically in the services of obstetrics, primary care and surgery.
Essential Functions & Responsibilities:
Primary responsibility for proactively generating and promoting new business opportunities and products/services for Virginia Hospital Center Health System in support of strategic initiatives.
Responsible for the overall management of strategic and operational marketing, communication and reputation management activities supporting select service lines.
Responsible for managing the process of identifying, evaluating and proposing new strategic business opportunities working in partnership with Hospital executives, service line leaders and physician leadership.
Responsibility for developing strategies to initiate and/or take advantage of new/emerging business opportunities that engender and support positive financial returns, and timeliness (speed to market) in execution of targeted priorities.
Responsible for developing business plans for strategic opportunities, completing detailed due diligence on new technologies, competition and service line projected performance.
Furnishes marketing/communication advice, counsel and general staff support to all departments within the organization.
Evaluates operational issues to determine how competitive and current it is with the latest trends in the industry.
Monitors external and internal environment for development of new market segments.
Develops marketing/communication campaigns for new products and services. This includes working with operational leads to develop specific budgets and implementation plans.
Performs public speaking to volunteer organizations and committees regarding public relations, marketing and business development of the Hospital.
Develops and maintains Department budget.
Demonstrates knowledge of and supports mission, vision, value statements, standards, policies and procedures, operating instructions, confidentiality standards, and the code of ethical behavior.
Assists, as needed, in planning of any event that highlights Hospital's services.
Assists, as needed, in developing an evaluation process to gain feedback from constituents [patients/consumers].
A minimum of 5 years or progressive experience in healthcare (or a relevant industry), with responsibilities and exposure to planning, marketing, communications, community relations and/or finance.
A Bachelor's degree in business administration, marketing, communication or an equivalent is required with a Master's degree preferred.
Familiarity with planning resources, statistical software, database management and decision support systems are also required.
Experience representing senior levels of an organization and two years of supervisory experience required.
Experience in working with senior management to align marketing & growth strategies and solutions.
Excellent negotiation skills and a proven track record of successfully growing new business.
A proven track record of increasing revenue through service line growth.
Must have the ability and confidence to effectively function independently, be a self-starter, a team player and be a leader for the organization.
Must have the ability to effectively present to internal and external groups at a high level representing the leadership of the organization.
Other required skills – business acumen, strategic thinking, problem solving/analysis, financial management, creativity, customer focus and communication proficiency.
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About Virginia Hospital Center
Virginia Hospital Center has provided exceptional medical services to the Washington, D.C. metropolitan area for over 70 years and was named a 2016 Top Teaching Hospital by The Leapfrog Group and one of America’s 100 Top Hospitals® and 50 Top Cardiovascular Hospitals® by Truven Health Analytics. These selections are based completely on objective, public data that measures performance excellence in clinical quality care, patient safety, patient perception of care, operational efficiency and financial stability.