Under the direction of the CEO, the Director Marketing & Our Healthy Circle / Volunteer Coordinator is responsible for the promotion of the facility and its service lines. The director leads efforts to reach target audiences with strategic messages developed through state data research and a thorough understanding of the hospital's service lines and their customer journeys. Identify and implement opportunities to increase image, visibility and competitiveness in the marketplace. The manager has a understanding of pertinent messages that resonate with potential patients through the various stages of the sales cycle. Creating and executing content is a major responsibility of this role.
Demonstrated proficiency in written and verbal communications, ability to establish and maintain effective working relationships, a minimum of 4 years of experience in a hospital setting. Must be able to work in teams and independently to department standards, including the ability to exercise extreme levels of discretion, confidentiality and diplomacy.
Internal Number: DIREC26770
About Martin General Hospital
Martin General Hospital
Martin General Hospital is a community-focused healthcare provider of inpatient, outpatient, medical and surgical care with a team of more than 80 healthcare professionals and is a recipient of the Joint Commission's Gold Seal of Approval. For more information about Martin General Hospital, please visit www.martingeneral.com or call (252) 809-6332.