The NYU Langone Fertility Center has partnered with Prelude Fertility to deliver comprehensive, patient-centered fertility care. Our team—including board-certified reproductive endocrine and infertility physicians, nurses, and clinical professionals—focus solely on the needs of couples and individuals dealing with fertility-related issues, questions, or concerns.
The Physician Liaison/Business Development Manager is primarily responsible for building physician referral relationships (OB/GYN, Oncology, Primary Care, etc.) in the surrounding area of the NYU Langone Fertility Center; collaborating with operational leadership, physicians and other clinical staff as necessary to implement marketing and sales initiatives to drive increased customer acquisition, physician partner satisfaction and market share in the NY/NJ Metro.
The right candidate will be highly professional with an exceptional knack for building strong sales relationships with healthcare practices and physicians to drive patient referrals, be an expert in understanding the consultative sales process, be highly organized with great communication skills and a servant leader point of view. They should be comfortable and knowledgeable in presenting complex medical treatment information and data to varied audiences including physicians and administrators. This person will be able leverage previous experience to complete tasks such account management, sales calls, educational marketing events and presentations to physicians and direct to the consumer.
Sales & Account Management
Develop and implement regular strategic sales and account management plans to increase referrals
Identify potential physician referral sources to maintain and grow patient referrals through on-site visits to the referring office.
Marketing / Business Development
Collaborate with internal and external physician and management leadership to assist in developing local marketing programs focused on attracting patients
Support established metrics and measures of success for all local referral efforts, including a metrics dashboard to report outcomes weekly, monthly and quarterly
Can articulate the many points of difference we have as it relates to the patient experience
KNOWLEDGE AND SKILLS:
Bachelor’s degree or higher in marketing or related field
Minimum of five (5) years’ experience working with physicians/providers, medical practice office staff, or other medical specialties, women’s health preferred
Outgoing personality with superior oral and written communication skills
Internal Number: 2
About Prelude Fertility
Prelude is a network of top-tier fertility centers across the US offering comprehensive fertility care.