This position focuses on cultivating relationships between National Jewish Health physicians and referring providers, with goals of maximizing referral opportunities for all service lines. The person in this role is responsible for increasing patient referrals, continually strengthening relationships with providers and positioning National Jewish Health clinicians as thought leaders. This position also develops physician outreach plans, measures results, and communicates concerns identified in the field to the appropriate internal entities and alerting leadership of potential strategic opportunities.
Researches and targets small, medium, and large physician groups in Colorado and Wyoming whose patient population is suited to National Jewish Health service lines.
Identifies competitor information, market changes and strategic opportunities and reports them to marketing leadership.
Facilitates and manages productive relationships with referral physicians/providers and their office staff in defined service area. Continuously evaluates needs of the providers to insure that National Jewish Health services are highly relevant and marketable.
Coordinates and leads presentations to current and potential referring physician groups. Educates physicians and appropriate office personnel on National Jewish Health services.
Regularly creates opportunities to connect National Jewish Health physicians with referring physicians/providers.
Develops and implements detailed outreach plan for assigned territory. Documents calls, activities, referrals, complaints and compliments in customer relationship management (CRM) system weekly. Maintains accurate customer records, including practice and provider names, in CRM.
Collects data to systematically identify and document problems experienced by referring physicians, as well as identify opportunities and successes. Contributes to reports measuring the results of efforts. Works with marketing leadership and other departments, as appropriate, to identify trends and areas of improvement to help address issues.
Regularly interacts with National Jewish Health faculty and staff to understand new opportunities and needs of clinical programs offered by the institution.
Collaborates with Saint Joseph Hospital physician relations team to promote clinical programs marketed under the Joint Operating Agreement.
Identifies needs for collateral and other materials that support physician relations efforts and collaborates with marketing to produce the pieces.
Researches, identifies and engages in opportunities to participate in regional conferences for health care professionals through exhibits or presentations relating to National Jewish Health service lines. Supports national tradeshow conferences as appropriate.
Important Notes National Jewish Health is a non-profit, non-sectarian institution and is a longstanding cornerstone in the Denver healthcare community. National Jewish Health seeks to attract the best-qualified candidates who support the mission, vision and values of the Institution and those who respect and promote excellence through diversity. We are committed to providing equal employment opportunities (EEO) to all employees and applicants without regard to race, color, creed, religion, sex, age, national origin, citizenship, sexual orientation, gender identity and expression, physical or mental disability, marital, familial or parental status, genetic information, military status, veteran status or any other legally protected classification. We are a tobacco and fragrance free environment.
Five years of direct healthcare sales or relationship management required. Clinical experience preferred.
Special Training, Certification or Licensure
Valid driver’s license required.
Internal Number: 12613
About National Jewish Health
For more than 119 years, National Jewish Health has been at the forefront of research and medicine. We integrate the latest scientific discoveries with coordinated care for pulmonary, cardiac, immune and related conditions. National Jewish Health physicians and researchers are at the forefront of a new era in healthcare that embraces a personalized, preventive approach to medicine. We understand that each person is unique, and their variations in diet, environment, personal habits and DNA all influence their individual health. That is why two different people are exposed to certain conditions and only one gets sick and why certain treatments may work for one person and not for another. With a focus on personalized medicine, our researchers are looking at environment-gene interaction and making strides in predicting, preventing, treating and tracking many diseases. This proactive approach to medicine means that if you have a disease, or the probability of getting a disease, it may be detected sooner so that you may live longer, healthier and with a better quality of life. Our research is truly transforming the lives of millions. By using an individual's DNA to predict and prevent di...sease, to guide the right choice of therapy to limit side effects and bring higher success rates for treatments and to be able to track the effects of these therapies, National Jewish Health is working to improve health care for the future.