As one of the nation’s leading pediatric health care systems, Nemours is committed to providing all children with their best chance to grow up healthy. We offer integrated, family-centered care to more than 300,000 children each year in our pediatric hospitals, specialty clinics and primary care practices in Delaware, Florida, Maryland, New Jersey and Pennsylvania. Nemours strives to ensure a healthier tomorrow for all children – even those who may never enter our doors – through our world-changing research, education and advocacy efforts. At Nemours, our Associates help us deliver on the promise we make to every family we have the privilege of serving: to treat their child as if they were our own.
Nemours is seeking a Senior CRM Manager who will be responsible for design, quality assurance, execution, maintenance and reporting for CRM marketing campaigns. Translates business data and metrics into sound and reality-based scenarios and insights. Provides support structure for new strategic growth and retention opportunities by weaving historical campaign results, internal data and third party data into new, executable ideas.
Strong candidates possess the ability to analyze data offline and within CRM platforms, convert data into anecdotes, understand the technical complexity of data systems that power marketing campaigns. The ideal candidate is a technical thinker who can also communicate well in a matrixed organization and make managerial recommendations to scale the marketing analytics function for the future.
Build a marketing data governance model that ensures all available marketing data is stored securely, and accessed easily, within various marketing technology platforms. Serve as the technical liaison to other Nemours data analytics functions for the purposes of enterprise data governance and insights
Manage day-to-day CRM efforts, including campaign analytics, in Salesforce and Salesforce Marketing Cloud
Serve as a resource to marketing team as an experienced CRM super-user, providing overall support on a daily basis to users.
Monitor, assess, and maintain data quality within CRM using data quality tools.
Configure and maintain CRM campaigns in Salesforce while ensuring campaigns are named and tagged appropriately for tracking and ROI analyses
Work closely with internal stakeholders to use all available first and third party datasets to optimize the value of CRM campaigns for defined personas and segmentation profiles.\
Partners cross-functionally to build and deploy marketing automation campaigns with a high level of personalization
Monitor and maximize customer lifetime value strategies ensuring maximum profitability
Ensuring the database is segmented effectively for targeted marketing activities.
Prepare monthly reports for marketing leaders and senior team member
Bachelor’s degree in Analytics, Information Technology, Statistics, Data Science, Engineering, Marketing, Business, or another analytical discipline or equivalent experience
5-7 years of experience managing CRM campaigns and marketing automation
Experience in managing email campaigns and SMS campaigns from concept to execution
Experience with landing page design/optimization and call tracking platforms
Experience writing SQL
Ability to cultivate key insights and ability to develop data visualizations
Critical and strategic thinking skills
Experience with healthcare data a plus
Our dedication to professionals who are dedicated to children frequently earns Nemours a spot on the list of top workplaces in the communities we serve. Our Associates enjoy comprehensive benefits, including our unique “Bridge to a Healthy Future” pediatric health plan, an integrated wellness program, opportunities for professional growth, and much more. As an equal opportunity employer, Nemours focuses on the best-qualified applicants for our openings.
Nemours is committed to improving the health of children. As a non-profit children’s health organization, we consider the health of every child to be a sacred trust. Through family-centered care in our children’s hospitals and clinics in Delaware, New Jersey, Pennsylvania and Florida, as well as world-changing research, education and advocacy, Nemours fulfills the promise of a healthier tomorrow for all children — even those who may never enter our doors. Nemours began more than 70 years ago with the vision of Alfred I. duPont to improve the lives of children and to do whatever it takes to prevent and treat even the most disabling childhood conditions. Today, through our children’s hospitals and health system, we directly care for 250,000 children annually in Delaware Valley and Florida, including families who travel from across the country and world to see our specialists — treating every child as we would our own. We also reach beyond the walls of our hospitals and clinics to be a voice for children on a national and international level, and to lead the way in prevention, intervention, education, and research. Nemours is growing to better serve the children and families in our ca...re. We have 1.1 million square feet of space currently devoted to providing children’s healthcare or under construction, all designed with significant input and advice from our patients and families.