The Senior Marketing Specialist will plan, develop, execute, and oversee execution of strategic marketing plans to further Children's mission, vision, and strategic plan. Will write, develop, disseminate and edit multiple forms of communication content and activities associated with strategic marketing. Will also assume lead on critical body of work for marketing and act as the responsible point person for projects as assigned.
Minimum Education Bachelor's Degree - Marketing, Public Relations, Journalism or Communications (Required)
Minimum Work Experience 5 years - Related experience (Required)
5 years - Experience in Marketing communications (Highly Preferred)
Required Skills/Knowledge Proven project management and organizational skills with the ability to multi-task and prioritize. Ability to drive strategic outcomes in collaboration with vendors and consultants developing marketing communications, design, and advertising campaigns. Excellent verbal and written communication skills, including AP Style.
Planning and Project Management 1. Develop strategic and effective strategic marketing messages and plans. 2. Manage prioritization of messages/information to ensure strategic marketing outcomes. 3. Work with key stakeholders throughout the organization to establish and create effective strategic marketing programs to drive organizational growth goals. 4. Create and use tools to measure and monitor the effectiveness of strategic marketing initiatives. 5. Monitor industry trends and best practices and integrate into planning. 6. Drive strategic outcomes in collaboration with vendors and consultants by developing and managing the production of designed pieces, and marketing communication and advertising campaigns
Collateral Development 1. Project manage, create, write, edit, proof, and publish a variety of collateral such as advertising, physician outreach materials, brochures, fact sheets, web content, and annual reports. 2. Write clear ,compelling prose in different styles, voices, and tones to most effectively communicate to multiple audiences including referring physicians, consumers, key opinion leaders, and other targeted audiences. 3. Recognize and leverage the business impact of content. Articulate business concepts and organizational priorities in strategic planning and execution.
Strategic Marketing 1. Serve as a consultant to various teams and committees to develop and execute marketing communication. 2. Recommend and implement strategies and tactics to meet team’s goals and enhance Children’s strategic goals. 3. Understand and utilize market data and analysis to inform marketing plans. 4. Build relationships with key stakeholders, and develop and maintain strong working relationships with departments to ensure a reliable and accurate source of information on market share, competitive environment, differentiators, key staff, new service lines, organizational news, and opportunities.
Communication Tactics 1. Create and utilize a variety of marketing tactics, such as collateral, direct mail, video, photo shoots, and events to engage and inform target audiences. 2. Identify , leverage and integrate platforms to increase the effectiveness of marketing communications. 3. Explore and deploy new and innovative tactics to market communication. 4. Seek out opportunities for the expansion of strategic marketing to drive organizational growth goals.
Organizational Accountabilities Organizational Commitment/Identification 1. Partner in the mission and upholds the core principles of the organization 2. Committed to diversity and recognizes value of cultural ethnic differences 3. Demonstrate personal and professional integrity 4. Maintain confidentiality at all times
Customer Service 1. Anticipate and responds to customer needs; follows up until needs are met
Teamwork/Communication 1. Demonstrate collaborative and respectful behavior 2. Partner with all team members to achieve goals 3. Receptive to others’ ideas and opinions
Performance Improvement/Problem-solving 1. Contribute to a positive work environment 2. Demonstrate flexibility and willingness to change 3. Identify opportunities to improve clinical and administrative processes 4. Make appropriate decisions, using sound judgment
Cost Management/Financial Responsibility 1. Use resources efficiently 2. Search for less costly ways of doing things
Safety 1. Speak up when team members appear to exhibit unsafe behavior or performance 2. Continuously validate and verify information needed for decision making or documentation 3. Stop in the face of uncertainty and takes time to resolve the situation 4. Demonstrate accurate, clear and timely verbal and written communication 5. Actively promote safety for patients, families, visitors and co-workers 6. Attend carefully to important details - practicing Stop, Think, Act and Review in order to self-check behavior and performance
Silver Spring, Maryland
Telecommuting is allowed.
Internal Number: 190002S2
About Children's National Health System
As the nation’s children’s hospital, the mission of Children's National Hospital is to excel in Care, Advocacy, Research and Education.
We accomplish this through:
Providing a quality health care experience for our patients and families.
Improving health outcomes for children regionally, nationally, and internationally.
Leading the creation of innovative solutions to pediatric health challenges.