Start the day excited to make a difference...end the day knowing you did. Come join our team.
This position is an integral member of the marketing and communications team responsible for building brand awareness, preference, and recognition. The Marketing & Communications Specialist works with assigned clients and key service areas of the organization to develop, implement, and measure marketing activities for identified audiences, including Associates, consumers, physicians, and patients. In addition, the Marketing & Communications Specialist works with the physicians and practices associated with the service line(s) to effectively promote MWHC-employed physicians, or appropriately integrate non-employed physicians into service line marketing efforts. The Marketing & Communications Specialist is responsible for collaborating with leadership to set project goals and report results. This position also uses independent judgment and creativity and writes contributing content for assigned project areas, including digital media.
Essential Functions & Responsibilities:
Develops integrated marketing and communications (IMC) plans for leadership and assigned clients and service lines. IMC plans consider and address project and organizational strategies and goals, client needs, environmental factors, current trends, historical data, and available resources.
Presents IMC plans for leadership and assigned clients and service lines.
Executes IMC plans in coordination with clients, colleagues, vendors, and other stakeholders. Execution of IMC plans includes but is not limited to writing press releases, media pitches, digital and social media content, and internal communications; consulting vendors for resources and expertise; hosting in-person and virtual special events; engaging in community outreach; managing production of print materials and collateral; supervising the work of vendors and collaborating on execution.
Monitors IMC plan performance and regularly report trending data for assigned clients and service lines. Work with leadership in measuring plan performance to support data-driven decisions and achieve optimal results.
Collaborates with colleagues and clients throughout the health system and the community to facilitate communication and develop multimedia content for internal and external audiences.
Writes, proofreads, and edits content, including but not limited to marketing materials, press releases, blogs, and social media posts.
Assumes responsibility for personal and professional development while staying informed of changes in the industry and profession which impact marketing.
This position sometimes requires off-hours and weekend shifts to work special events.
A Bachelor's degree in marketing, communications, business, or healthcare administration is required.
A minimum of three (3) years of experience in a marketing-related position.
Healthcare or advertising agency experience strongly preferred.
Strong communication, writing, project management, and organizational skills.
Working knowledge of and experience using Twitter, Facebook, Instagram, and other social media platforms.
Knowledge and proficiency with project management software and/or databases strongly preferred.
Knowledge of Microsoft Word, PowerPoint, and Excel is required. Knowledge of Microsoft SharePoint preferred.
Exceptional customer service skills.
Excellent verbal and written communication skills; proofreading and editing skills required.
Strong interpersonal and communication skills necessary to positively interact with the public, medical staff, and co-workers.
Demonstrate self-motivation, creativity, and flexibility, take a positive approach to diverse environments, and live MWHC values.
As an EOE/AA employer, the organization will not discriminate in its employment practices due to an applicant's race, color, religion, sex, sexual orientation, gender identity, national origin, and veteran or disability status.
A Not-for-Profit Regional Healthcare System Dedicated to Excellence. From our humble beginnings in Fredericksburg, Virginia as an eight-room hospital to our modern not-for-profit regional system, Mary Washington Healthcare has seen enormous growth and development in the past 100 years. Today, we are made up of two hospitals and 28 healthcare facilities and wellness services. Community leaders volunteer on our Board of Trustees in order to guide the continued growth and direction of our health care system.