Marketing Operations Manager - Digital Personalization
Memorial Sloan Kettering Cancer Center
Internal Number: 2021-52607
Are you looking for your next career challenge? We are excited to be recruiting a Marketing Operations Manager - Digital Personalization who is passionate about data-driven personalization and a marketing automation specialist! As a key member of our Marketing Automation and Operations team you will manage the delivery of personalized consumer experiences through our newly deployed Customer Data Platform (CDP).
Support the development, socialization, and implementation of the MSK personalization strategy using our Customer Data Platform (Redpoint).
Define rules and requirements for audience selection against campaign objectives and broader MSK communication goals.
Set up and execute personalization strategies within our MarTech stack using Redpoint, Salesforce Marketing Cloud, Drupal, etc.
Utilize Redpoint to build and deploy audiences, rules, campaigns, and journeys.
Translate our personalization vision into projects that can be incorporated on the MSK Marketing & Communications roadmap.
Recognize and identify areas of opportunity for unifying data elements, identity resolution and creating more robust profiles for communication management.
Collaborate with team to manage testing and iteration of personalization elements (running A/B tests, etc.).
Translate organizational and user needs into requirements and use case documentation for technology implementation.
Deliver analytics and measurement reports to Data and Analytics teammates; collaborate to identify and act on opportunities for improvement.
Develop strategic roadmaps, project plans, and audience insights specifically for our overall personalization strategy.
Track record of delivering great digital experiences through a mix of personalization, A/B testing, email marketing, digital advertising, data and content management tools.
Have a deep understanding of data identity, profile matching, data quality and other data management capabilities to help create unified profiles.
Experience in Redpoint CDP, Drupal, Coveo, Salesforce Marketing Cloud, Google Analytics a plus.
5-6 years of experience as a practitioner of digital experience strategy and implementation.
At Memorial Sloan Kettering (MSK), we’re not only changing the way we treat cancer, but also the way the world thinks about it. By working together and pushing forward with innovation and discovery, we’re driving excellence and improving outcomes. For the 28th year, MSK has been named a top hospital for cancer by U.S. News & World Report. We are proud to be on Becker’s Healthcare list as one of the 150 Great Places to Work in Healthcare in 2018, as well as one of Glassdoor’s Employees’ Choice Best Place to Work for 2018. We’re treating cancer, one patient at a time. Join us and make a difference every day.