Working with the executive department leaders, this position leads Prisma Health and its subsidiaries in the strategic direction for engaging consumers with the system and care delivery options that create personalized, seamless and easy healthcare experiences. This leader will asssist in mapping out consumer, patient and health plan member journeys, bring consumer insights to strategic business partners, identify actionable opportunities to address gaps in services based on consumer aspirations, as well as to assist in solving consumer/patient pain points. This leader will collaborate with other Marketing, Communications & Consumerism (MCC) leaders to develop consumer/patient/member journeys -- overall as well as specific to service lines or health plans -- messaging and tactics that align with consumer needs, with an eye on easy access, digital channels and a "learn, shop, choose" approach that makes it easy and intuitive for consumers to access the care they need. This leader will identify key consumer experience and digital metrics for feedback to Operations, and analyze and clearly frame growth objectives, issues/challenges with insightful recommendations; this leader will also oversee all MCC analytics/reporting for marketing success, channel optimization and organizational reputation score. The leader will staff the Consumer Experience Council and develop any needed workshops for leaders/staff.
Bachelor's Degree - Marketing or Business
8 years - market research, customer experience, marketing with at least 8 years in management