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Director, Consumer Insights & Digital Engagement
Working with the executive department leaders, this position leads Prisma Health and its subsidiaries in the strategic direction for engaging consumers with the system and care delivery options that create personalized, seamless and easy healthcare experiences. This leader will asssist in mapping out consumer, patient and health plan member journeys, bring consumer insights to strategic business partners, identify actionable opportunities to address gaps in services based on consumer aspirations, as well as to assist in solving consumer/patient pain points. This leader will collaborate with other Marketing, Communications & Consumerism (MCC) leaders to develop consumer/patient/member journeys -- overall as well as specific to service lines or health plans -- messaging and tactics that a
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