MTA-derived Return on Marketing Investment reporting.
Consults with internal teams to develop processes and efficiencies for data collection, exchange, processing and analysis.
Collect, compile, and synthesize data from CRM systems, Marketing Databases, analytics platforms and EMRs in support of MTA
Refine and merge data from disparate sources, using automation to reduce lead time.
Create and manage data sets, data flows and data processing into business intelligence platforms for report creation, analysis and
Participates in the development of analytics reporting, key performance metrics, and success criteria across marketing and consumer
Review reporting and insights to offer recommendations for future marketing tactical strategy, consumer engagement, and data and
reporting enhancement opportunities.
Works with the Analytics team on the delivery of dashboards, reporting and insights to internal stakeholders
What You Will Need:
Bachelor's degree with four years of business analysis experience
Experience and advanced proficiency with SQL, business intelligence (BI) applications and data visualization tools
Experience with ETL, testing and quality assurance with large data sets
Experience with Multi-Touch Attribution (MTA) or Market Mix Modeling (MMM)
EDUCATION AND EXPERIENCE PREFERRED:
Experience with Salesforce, Impala, Power BI, Mobile apps and Big Data
Experience in Health Care and Finance
The Senior Analyst for ROMI/MTA is responsible for the process design, technical development, and delivery of Return on Marketing Investment (ROMI) reporting. This senior analyst will oversee the compilation of marketing, engagement and encounter data and work with our Corporate Analytics team to build process around data exchange, application of ROMI/MTA modeling to data, quality assurance and strategic recommendations from ROMI/MTA data analysis. Regularly operates under deadlines and may be subject to extreme workloads. Actively participates in outstanding customer service and accepts responsibility in maintaining relationships that are equally respectful to all.
At AdventHealth, Extending the Healing Ministry of Christ is our mission. It calls us to be His hands and feet in helping people feel whole. Our story is one of hope — one that strives to heal and restore the body, mind and spirit. Our more than 80,000 skilled and compassionate caregivers in hospitals, physician practices, outpatient clinics, urgent care centers, skilled nursing facilities, home health agencies and hospice centers are committed to providing individualized, wholistic care.