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Digital Content Specialist
Summary: The Digital Content Strategist develops and manages content for critical audiences to get "the right information to the right person at the right time." Supporting Baystate Health's business objectives, the Digital Content Strategist produces helpful information for patients and the public and delivers engaging, brand-relevant content across digital channels. The Strategist/Editor creates, curates, and syndicates content to support major service line priorities, working to drive web traffic and increase brand awareness for the good of the entire organization. Working within the Marketing and Communications department, they contribute expertise in content management, writing, editing, user experience, and digital marketing. They are responsi
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