LifePoint Health has an opportunity for a Online Reputation Manager! This is a remote position.
The Online Reputation Manager will support LifePoint Health in monitoring and maintaining online sentiment and online profile accuracy, working to safeguard LifePoint's reputation across the internet through results-driven online reputation management strategies.
This position will collaborate with division leadership, division marketing teams and the Director of Online Reputation Management to create an online reputation management strategy that is both reactive to current received reviews, as well as proactive with new review collection. He/she will ensure processes are streamlined and optimized for the field in regards to carrying out patient interactions and new review capture. Must be well versed in social media strategy and online reputation management.
LifePoint Health Introduction:
LifePoint Health is a leader in community-based care and driven by a mission of Making Communities Healthier. Our diversified healthcare delivery network spans 29 states and includes 63 community hospital campuses, 32 rehabilitation and behavioral health hospitals, and more than 170 additional sites of care across the healthcare continuum, such as acute rehabilitation units, outpatient centers and post-acute care facilities.We believe that success is achieved through talented people. We want to create places where employees want to work, with opportunities to pursue meaningful and satisfying careers that truly make a difference in communities across the country.
Develop strategies and tactics to boost build consumer trust
Work towards enhancing and building the organization's reputation by constantly measuring the effectiveness of reputation strategies
Provide Online Reputation program field training and drive location implementation
Oversee review monitoring procedure with Reputation team
Manage review and social comment triage protocol
Day-to-day maintenance of the reputation-monitoring program and user access
Develop regular communications to users regarding system updates, best practices, and frequently asked questions
Provide customized reporting of reputation data to appropriate field and line of business leadership, sales teams, enterprise finance teams, and enterprise risk teams
Oversee business listing maintenance to ensure business listings are accurate and optimized
Establish policies and procedures, systems and standards that will help mitigate risk stemming from online commentary or reviews
Handle difficult situations or events with leadership teams to build a comprehensive strategy for event management
Management of third party vendor relationships
Must have a thorough understanding of search engine behavior, social media, forums, blogs, ratings and review platforms
Must be willing to work during on-call weekends
Must have excellent verbal and written communication skills
Experience with social listening platforms, like Sprinklr
Up-to-date with the latest trends and best practices in online marketing and measurement
Must have strong organizational skills
Proficient at Microsoft products (i.e., Word, Excel and PowerPoint)
Capable of working independently and delivering appropriate and timely feedback to management and team members as required.
Bachelor's Degree in Marketing, Communications required
Reputation.com Certified preferred
5+ years in social media with experience in public relations, communications or social media