Directs the overall communications and marketing activities for the Health System in the areas of advertising, media relations, public relations, external and internal communications, e-health (Internet and Intranet), market research, community education and events. Develops and implements the marketing portion of the strategic plan to strengthen the hospital's position and image in the market and meet or exceed targeted volume, financial and market share goals. Objectives of this role Collaborate with Marketing and Community Wellness team to uncover insights for developing marketing and branding strategies for existing and new services. Oversee and grow the marketing department by identifying revenue opportunities among