Description

Job Summary

The Regional Marketing Specialist is responsible for supporting marketing and communications efforts for regional clinical service locations in Broward and Palm Beach counties. Serves as regional representative to support initiatives that drive awareness of services in the market, marketing/advertising content development to support regional locations and on-site support to multimedia teams. 

Job Specific Duties

• Collaborates in the development and implementation of marketing, communications, and advertising campaigns to support regional clinical services in Broward and Palm Beach counties. Supports, as needed, marketing and communications projects related to clinical and academic affiliations. 
  
• Serves as a department liaison between regional clinic locations and the greater marketing/communications team. 
  
• Contributes to strategic marketing planning, conducts research, and prepares ROI reports for monthly and quarterly reporting.   
  
• Contributes to content development for marketing/communications campaigns for the regional territory. Develops content for internal/external communications, newsletters, social media, blogs, flyers/brochures, and production support of digital/multimedia content. 
  
• Develops content for time-sensitive onboarding/deboarding activities of clinicians in the regional territories. Develops biographies, website content, flyers/materials and production support for digital media initiatives related to clinical recruits in the region. 
  
• Collaborates with the department of physician outreach and the regional physician outreach liaisons on integrated B2B marketing/communications efforts. Develops content to support physician outreach activities in the regional territories and serves as content resource to outreach liaisons.  
  
• Serves as marketing/communications liaison support to photography and multimedia production team in the regional territories (Broward and Palm Beach counties). 
  
• Conducts research and reports on regional market and industry trends and regional health/wellness trends. 
  
• Works with patient families to develop storytelling to support marketing/communications efforts for the region. Adheres to HIPAA privacy practices. 
  
• Serves as liaison between clinical departments and marketing vendors/agencies. 
  
• Supports marketing and communications team in maintaining inventory of print/digital content collateral related to regional territories. 

Qualifications

Minimum Job Requirements

• Bachelor's Degree in Marketing, Advertising, Communications and/or Journalism
  
• 2-4 years of Marketing and advertising experience in agency, non-profit, healthcare, and/or in house client support

Knowledge, Skills, and Abilities

• Experience in healthcare preferred.
  
• Understanding of health and wellness market sector.
  
• Understanding of Broward and Palm Beach markets preferred.
  
• Excellent written and verbal communications skills.

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