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The digital content specialist is responsible for creating, optimizing and scheduling engaging content across various digital platforms to attract and retain target audiences. This role involves developing content for various digital platforms while collaborating with marketing and design teams to ensure brand consistency. The digital content specialist works closely with the rest of the digital team to enhance the hospital's online presence.
Responsibilities:
Collaborate with marketing strategists, creative services team and digital content team to develop high-quality, digital content.
Adapt content for different digital platforms and target audiences.
Assist in maintaining content calendar and ensure timely publication of content.
Update content, ensuring it is optimized for SEO and user experience.
Generate reports on content performance, social media engagement, and website traffic, identifying areas for improvement, new content formats and strategies.
Utilize social media management tool to create and schedule content across various social platforms.
Monitor social media trends and engage with followers.
Analyze social media performance and provide reports.
Other information:
Technical Expertise
Proven experience in marketing and communications is required.
Proficiency in content creation
Ability to analyze and leverage data effectively.
Practical experience with social media management and platforms, e.g., Hootsuite.
Basic knowledge of Content Management Systems (CMS), e.g., WordPress.
Basic knowledge of CRMs (Customer Relationship Management systems), e.g., Salesforce.
Practical experience with multimedia content creation using tools like Adobe Creative Suite.
Proficiency in MS Office [Outlook, Excel, Word] or similar software is required
Experience working with all levels within an organization is required.
Education and Experience
Education: Bachelor's degree in business administration, marketing, communications, or related field is required, or 8 years of direct related experience.
Licensure: None
Certification: None
Years of relevant experience: Minimum of 3 years of experience required, experience in healthcare is preferred
More Than a Job. It’s loving what you do - and why you do it. Akron Children’s Hospital is ranked among the best pediatric hospitals by U.S. News & World Report, but it’s our compassionate approach to treatment that sets us apart. It’s creating special high-fives. Thinking of new ways to spark a smile. Holding hands to offer comfort. And working to get a giggle that brightens a room. The minute you walk into Akron Children’s, you can sense that people here love what they do. From visits with the Doggie Brigade, to the balloons and smiles in the halls, the sights and sounds are all about one thing: the children. We are the largest pediatric healthcare system in Northern Ohio and one of the fastest growing in the country. Akron Children’s has two hospital campuses in Northeast Ohio: one in Akron and the other in Boardman in the Mahoning Valley. With two hospital campuses, regional health centers and more than 50 primary and specialty care locations throughout Ohio, we’re making it easier for today’s busy families - regardless of where they live - to find the high-quality care they need. No matter which of our locations you choose, you’ll see that when you give the most, you get more—...support, rewards and satisfaction. CAREER OPPORTUNITIES: It’s making the most of your days. Our passion is felt every day in the way people care at every level. Whether you are working with children face-to-face, or behind the scenes supporting the care and services we deliver, you impact futures. Visit us and see why it’s more than just a place to work. It’s a family. Apply today at careers.akronchildrens.org.